With ‘Shrek the Third,’ a movie with a lowly score of 42% on Rotten Tomatoes and described by critics as lacking ‘heart, charm, and wit.’

I spotted this banner hanging on the outside of a cinema in Moscow on a visit back in 2007. 

I was in town for the May Day parade, something I’d always wanted to see ever since I saw it on the news when I was growing up at the height of the Cold War.

I loved the juxtaposition between the heroic Soviet-era mosaic and the garish Hollywood poster.

Certainly a change of pace from ‘Battleship Potemkin’.

Lenin must be turning in his mausoleum!

Shrek the £rd poster in Moscow (Peter Moore)